How to Begin the Recruiting Process
I had done the bare-bones minimum in research on how to recruit. I figured, how hard can it be??? Sometimes my naivete and complete dumbassery astounds me. Recruiting is H-A-R-D. I could have made it easier on myself by choosing a lemming-type, conformist-type, typical guild name like Fluffy Bunnies or Lemonade Kids (I should say, "no offense" here, but would I really mean it?), but I chose something that actually means something and, in the end, I think is representative of what it means to be a killer horde. What's more killer, harder to escape, creeps up on you with no notice, than the plague??? A PLAGUE ON YOUR HOUSE!!! Nobody wants to hear that.
Anyway, back to recruiting. I chose the traditional route of spamming trade and general chat with recruiting messages. I say "spam" here because that's the general term for it, but I don't think what I did fit the definition. I didn't repeatedly post my message until I was locked out. I posted about once every ten minutes or so. And let's be honest here. What's more annoying, the occasional guild recruitment message or the anal spams or the blessed thunder fury spams or the general douchebaggery that is par for the course on trade chat??? Maybe your server chat is different than mine, but personally, I'd rather see guild recruitment posts.
Besides, it worked. I started recruiting some great people to my guild, but it wasn't going as fast I would have liked. So, I posted a message to the guild recruitment forums. Over the months, I've gotten a handful of hits from these posts. Right now, I have three active posts on three different boards, on two different websites. Compared to the amount of people I got from in game posts, the forums are more work with fewer results, but still, a necessary evil.
Words of Wisdom
I wish I had a brilliant suggestion for recruitment. In the grand scheme, I haven't put in a lot of time recruiting. I've been at it steadily for four months now, but compared to some guilds, this time is nothing. It is, like I said, a lot of work. You have to find the right tone for your forum postings. I try to go with a more professional sounding tone with some sarcasm and more casual language. My goal is to recruit adults who have the same philosophy as I do about raiding (which I'll go into later). I'd prefer that they are social and friendly with a sense of humor. While I try to keep my posts on par with people who have at least an 8th grade reading level, I also try to keep a bit of levity so that prospects know I'm not a stick in the mud. This type of writing is difficult, believe it or not. Also, I continue to post in game, on trade, general, and now that it's back, looking for group. I absolutely never post on all three channels at the same time. I stagger my messages so that I'm posting about once every five minutes. This equals about once every 15 minutes per channel. This is not, by my definition, spam-like behavior. FYI, creating a macro for each channel is very handy.
Aside from the above, I also would recommend:
- That you leave in game recruiting message posting to one guild member. If you have more than one person posting at a time, you risk overlaps and spam.
- Change your message(s) up every once in a while.
- Keep your forum postings up to date. If you've changed your recruiting goals, then post a new message. Try and delete the old ones if the forum allows it.
- Be diplomatic. Don't stoop to other player's level of immaturity when you get a negative response to one of your messages.
- Be patient. Unless you're extremely lucky, be prepared for recruiting to be an ongoing GM activity. It takes time to find the right players. Even if you currently have your guild pop where you want it and your raid roles filled, players come and go all the time. It's almost a guarantee that you'll have to recruit again at some point.